HAPPY SOCKS X RUVAN
Undercover Smiles
Production - Creative Direction - Casting
Photography - Directing - Video Editing
Undercover Smiles Campaign
Happy Socks asked to collaborate on a project to promote their masks to benefit the COVID-19 Solidarity Fund.
“Undercover Smiles” was a public activation in which we cast New Yorkers off the street to talk to us about wearing masks and gather opinions about this mandatory medical accessory.
Within a day, we were able to interview, photograph and film 50+ people wearing the masks. We delivered 100 stills, 14 social media video edit, a series of retail posters, all addressing this unique moment in history.
This allowed the brand to express its core values in an organic and meaningful way.
VIDEO CONTENT
STILL CONTENT
Out of gallery
